Caffeine (found in coffee beans, tea, and guarana) is a popular ingredient in cosmetic products due to its stimulating, antioxidant and drainage propertiesIt is most often found in products for skin and hair care, especially in under-eye creams, anti-cellulite creams and hair growth shampoos.

• Reduces puffiness and dark circles - Caffeine constricts blood vessels and helps reduce puffiness around the eyes. It acts as drainage agent, which removes excess fluid and toxins from the skin.
• Improves blood circulation and skin tone - It stimulates microcirculation, which helps to achieve a more even skin tone and a healthy appearance.
• It acts as an antioxidant and slows down aging - Caffeine contains powerful antioxidants that protect the skin from free radical damage. It helps prevent premature aging such as wrinkles and loss of firmness.
• Helps fight cellulite and stretch marks - Caffeine stimulates lipolysis (breakdown of fat cells) and is therefore often used in anti-cellulite creams. It helps reduce the appearance of cellulite and smoothes the skin.

• Promotes hair growth and prevents hair loss - Caffeine blocks the action of DHT (dihydrotestosterone), a hormone that is linked to hair loss. It helps with grow stronger and thicker hair.
• Improves blood circulation to the scalp - Better circulation means better supply of nutrients to the hair follicles, which contributes to healthy hair.
• Hair becomes shinier and less oily - Caffeine regulates, which means hair is less oily and stays fresher for longer.